Our Story

Sound Income Strategies was founded by David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS). David has been recognized, during his 30 years in the industry, as an advisor who is particularly protective of his clients’ assets. For the past 20 years, he has specialized in the universe of income-generating savings and investment strategies.

Sound Income Strategies is a Registered Investment Advisory firm specializing in the active management of income-generating portfolios. With our years of industry experience, we focus on helping maximize the value of your income portfolio and helping you build a retirement plan that delivers dependable income, growth potential, and, most importantly, defense against damaging losses. As a Registered Investment Advisory firm, we honor our fiduciary responsibility. As spelled out in the U.S. Investment Advisers Act of 1940, our goal is to always act and serve in the best interest of our clients.

Our Investment ApproachFixed Income ApproachEquity Approach
A popular investment misconception is that "Growth" and "Return"; mean the same thing. But the reality is that growth is just one component of return, income is the other. Many on Wall Street use these terms synonymously, and advisors with stock market-based business models will tell you that investing for growth is the only way to get a reasonable return on your investments. Many people also think that you can create income, or cash flow, out of growth. They believe that if their investments grow enough, they can take income from those investments, and that is simply not true.

Total Return = Income + Growth

When investing for Income; "Total Return" stems from two components: Income PLUS Growth (Total Return = Income + Growth). It's important to understand that the "Income" portion of Total Return comes in the form of both interest and dividends, while growth is simply measured in terms of capital appreciation. Many investors believe that increasing income requires taking on more risk, and here’s why that's wrong. When you invest for Income (I) instead of Growth (G), you’re typically investing your money in investment vehicles designed to significantly reduce volatility. Let's face it, the G (Growth) can quickly turn into an L (Loss) when the stock market suffers a major downturn like the ones that began in 2000 and again in 2007. This isn't to say you must sacrifice growth when you shift your focus to income, you can continue to grow your portfolio organically, by strategically reinvesting the income you don’t need into other more conservative vehicles.

Many people are also under the wrong impression that they can only get a 3% return from their fixed-income portfolios and are often quite shocked when they find out that they can earn much more than that.

Actually, from 2000 through the end of 2017, the S&P 500 provided investors an average annualized return of 5.26%. Meanwhile, investors holding investment-grade corporate bonds during that period could have yielded 5% or more just from the income component alone1. Any growth on top of that was simply icing on the cake. All this with much less stress and volatility than the stock market alternative.

With many economists fearing that the stock market is currently overvalued and that another major correction could be around the corner, income-based investors, whose portfolios have been properly managed, can take comfort in knowing that they can earn much more than 3% income from their retirement savings on an annual basis. More importantly, they can do it without enduring the stress and uncertainty that a pending stock market correction could bring.

Visit the Retirement Income Store to find a local Income Specialist, registered with Sound Income Strategies, who can help lower your exposure to stock market risk and help you establish renewable streams income you can count on well into retirement.

Sources: 1. Bloomberg data

5 Things That Set Our Income Specialists Apart from Typical Stock Market-Based Financial Advisors

Have you ever met anyone who’s both an orthopedic surgeon and a chiropractor? Probably not, they’re either one or the other. It’s the same in the financial services industry, advisors typically specialize in either the stock market or the bond market, but seldom both.

The reason, most financial advisors today got into the business during the 1980’s and 90’s, during what was the best stock market in U.S. history. So, their so-called area of knowledge became the stock market, not the bond market. And frankly, if they do fixed income, it’s usually an afterthought and most will simply use bond mutual funds.

The problem with bond mutual funds is that they have risks and tax implications that can be reduced by simply investing in a diversified portfolio of individual bonds, or other fixed income securities.

1. True Income Specialists Invest Their Clients’ Money in Individual Bonds and Bond-Like Instruments, Rather Than Bond Mutual Funds

At Sound Income Strategies, we don’t take shortcuts. Our team possess the specialized training required to avoid costly mistakes, and effectively create customized portfolios of actively managed individual fixed-income securities on behalf of our clients.

When you buy an individual bond, you have a contract with a borrower. Naturally, that contract is only as good as the creditworthiness of the borrower. It states you’ll get a fixed rate of interest for the life of the bond, and when the bond matures, you have a guarantee from the borrower to repay your principal at maturity assuming there have been no defaults. But when you buy a bond mutual fund, neither such guarantee exists.

2. True Income Specialists Look Beyond the Moody’s and Standard & Poor’s Ratings and Actually Conduct Their Own Research

If advisors are smart enough to invest in individual bonds instead of bond funds, the next question is do they look beyond the Moody's and Standard & Poor's rating of the bond?

We learned during the Financial Crisis of 2007-2009, that all those AAA-rated Mortgage bonds that were about to default had ratings attached to them from these ratings agencies that were far too generous. Advisors who specialize in individual fixed income securities know they need to look beyond those ratings and research the actual financials and management of the issuers themselves.

3. True Income Specialists Use Limit Orders to Purchase Income Generating Securities

Let's say an advisor passes the first two tests: they don’t use bond funds and they look beyond the ratings. The next question becomes, is the advisor following a stock broker mentality and simply buying these securities at current market prices without the use of Limit Orders? Most advisors don’t use Limit Orders; they purchase at current market prices, which means if the prices of the income generating securities in question are up that day, their clients could be overpaying.

4. True Income Specialists Spend The Time and Resources to Go Directly to Buyers And Sellers to Negotiate The Best Prices for Their Clients

Furthermore, to buy individual fixed income securities, every broker or investment advisor must have a clearing house such as Charles Schwab, TD Ameritrade, or Fidelity. When you’re buying stocks and stock mutual funds, the commissions and/or trading fees are required to be 100% transparent. The underlying issue with bonds, is that the clearing houses don’t have to disclose to the client, broker, or investment advisor how much extra they’re tacking on to the price of the bonds their retail clients are buying.

Advisors that specialize in individual fixed income securities know this and invest heavily in technology and research to find out who is buying and selling various fixed income securities at any given time. This knowledge then gives the advisor the ability to go directly to the buyer or seller, and negotiate a better price, almost on a wholesale basis, for their clients.

5. True Income Specialists Actively Manage Their Clients’ Portfolios of Fixed Income Securities

In the rare case an advisor passes the first four tests, It’s almost inevitable they’ll fail the final test, which is whether they are actively managing their clients’ fixed income securities. The few advisors who buy individual bonds and bond-like instruments, typically make the mistake of taking a “buy and hold approach”.

Between the years of 1981 through 2014, interest rates were generally decreasing, which meant bonds had a tailwind that pushed their prices up, so “buy and hold” worked fine. But, in 2015, this downward trend reversed for the first time in 33 years1. Those tailwinds officially turned into headwinds, and the best way to manage fixed income securities in a rising interest rate environment, is to constantly strive to be in the highest yielding fixed income security in any given class.

True fixed income specialists know this, and they proactively swap their clients’ bonds to get higher yields. Now, they might be swapping these bonds to get a higher current yield today, or they might be swapping these bonds to get a higher yield in the future by getting a better purchase price today. Or, they could be swapping these bonds defensively to get a more secure bond with a higher rating, or a shorter-term bond.

While most Registered Investment Advisory firms take shortcuts to simplify their efforts, our management team is diligent in their research, and we seek to build customized portfolios that fit the needs of our clients through the use of actively managed fixed income securities. We concentrate our efforts on helping Baby Boomers look forward to retirement with excitement, feeling a sense of stability, and most importantly, reliable income.

Sources: 1. Bloomberg data

Dividend Stock Portfolio

In addition to our fixed-income investment strategies that rely on bonds and other bond-like instruments to offer our clients steady streams of income, our investment team offers common stock strategies for those with the willingness and ability to endure some level of stock market volatility.

We can create a portfolio of equities consisting of high-yield, dividend-paying value stocks. The equities that make the cut will tend to have low price to earnings (PE) ratios and high dividend yields.

Dividend stocks offer the benefit of current income as well as the potential for growth. In theory, if the market experiences a bad year or two, you should have less downside since you’re buying undervalued stocks. Plus, the higher-yielding dividends you receive on a regular basis can help take the sting out of potential market drops.

Enhanced Equity Research

Value companies typically pay higher dividends and tend to be mature organizations that are highly profitable, but might have fewer internal growth opportunities than their counterparts. Therefore, they generally prefer to pay a higher percentage of their profits out in the form of dividends. They also generally have lower P/E ratios, thus the name “value stocks.”

The challenge is that these mature companies often ride the knife’s edge between the mature and declining business/industry stages.

However, keep in mind that no company can stay mature forever. Eventually a competitor will come along and knock it off its perch. For example, companies like Woolworths, Bradlees, and Caldor were all once market leaders, until they were replaced by Sears, Kmart, and J.C. Penney. Then those companies were replaced by Target, Marshall’s, and Walmart, who now run the risk of being replaced by Amazon.

So, when a value investor goes through their criteria of trying to decide which stock represents a good value, they must ride that knife’s edge between dividend-paying companies that are at the beginning of the mature stage versus those on the tail end and on their way out. This is one of the most challenging dichotomies for a value-based stock analyst.

Sometimes a stock will appear to be “cheap” and boast a high dividend percentage, but it’s only because the price of its shares has dropped. It could be at the tail end of its mature stage, where it may eventually have to cut dividends as the price per share drops. Analysts refer to this as a “value trap”.

There’s a lot that goes into determining if a dividend-paying stock represents a true value, but typically one is looking for a company in the early part of its mature stage, with hidden drivers for potential business growth that other analysts aren’t factoring into the price. One of the most common drivers is takeover potential.

There’s extensive research and discussion that must take place in order to become a good dividend-oriented value investor. It starts with spending the time to analyze all the quantitative information that’s publicly available about that company, as you’d expect. However, that’s where most analysts stop. For our analysts and portfolio managers, though, that’s where the real research begins.

Next, they will speak with different analysts to get different opinions about that company and its industry. Then, they create a list of questions about the way that company does business, including its competition and competitive advantages so they can contact investor relations and get answers to those questions. Only after they’ve taken all these steps does our investment team decide whether we should make a high dividend-paying stock part of our portfolio.

Most Advisors Don’t Have The Time or Resources To Get It Right

Many of today’s advisors will just take the easy way out and invest client money in mutual funds. That is where Sound Income Strategies can help you invest for income the right way. Our active management of individual income-generating investments can help better preserve your savings so you can use it as a renewable source of income in retirement.

Our Clients

After the Stock Market dropped by nearly 50% in 2000-2003, and then again by nearly 60% from 2007-2009, many investors, particularly Baby Boomers, realized they needed a new approach to saving and investing for retirement. Unfortunately, despite these dramatic drops, many financial advisors and stock brokers were still advocating old stock market-based investment strategies, or they would just take the easy way out and invest their clients’ hard-earned money in bond funds.

Investing in individual fixed-income securities was merely an afterthought for most advisors because they lacked the specialized training required to effectively implement and manage individual fixed-income strategies.

Sound Income Strategies, founded by David Scranton, is a Fort Lauderdale based Registered Investment Advisory (RIA) firm that differs from most other RIAs due to our fundamental experience in the “universe” of income-generating savings and investment strategies. Sought out to share his insights on CNBC, Bloomberg, Fox Business and other financial outlets, David recognized the need to “stop following the crowd” and changed his business model to one he felt would better serve his clients and help protect their portfolios in the decades ahead.

David Scranton, and his team of Income Specialists, registered with Sound Income Strategies, who specialize in income-generating strategies, help our clients build more secure and dependable retirement plans through the active management of individual bonds, preferred stocks, and other bond-like investments.

With the potential for another major stock market correction in the coming years being a concern for many economists and investors, Baby Boomers need to understand that the onus is on them, more than ever before, to better protect their assets and prepare financially for retirement.

For most, traditional, employer-based pensions no longer exist, and in the wake of two major stock market drops since the year 2000, many have learned that the responsibility falls on them to help protect their assets and prepare financially for retirement.

With that in mind, we work with all clients to make sure they have the best possible investment strategies that are tailored to meet their goals—placing a priority on financial self-defense and generating ongoing income for retirement.

Risk Analysis

We understand that no investment option is without some degree of risk. But, the amount of risk you can afford to take with your investments differs drastically depending on numerous factors, including your age, cumulative assets, income needs, and retirement goals.

And, as you know, too much risk can be especially costly in the 10 years immediately before and after retirement, as many unfortunate investors learned when the stock market dropped by nearly 50% from January of 2000 to March of 2003 and by more than 50% from October of 2007 to March of 2009. In each instance, it took six or seven years for the stock market to rebound to its previous peak, forcing many retirees and near-retirees who got caught in the downdraft to either postpone retirement or return to work.

Sound Income Strategies works with each client to conduct a thorough portfolio risk analysis. We help our clients avoid unnecessary risk and incorporate “defensive” financial strategies that help protect their retirement savings against damaging losses. At the same time, our active-management approach can help you maximize income and growth opportunities to better ensure the achievement of your long-term financial goals.

Click here to find a local Income Specialist, registered with Sound Income Strategies, who can help lower your exposure to stock market risk and help you establish renewable streams income you can count on well into retirement.

Our Team

David J. Scranton, FounderRana Chander, Chief Technology Officer, Advisors' Academy Holdings and Chief Operating Officer, Sound Income StrategiesStephen Smith, Portfolio TraderEric Lutton, CFA, Chief Investment OfficerCharles Radlauer, Chief Compliance OfficerEric Beyrich, Co-Chief Investment Officer, CFA, CFPBarry C. Wheeles, MBA®, Director of Market DevelopmentSpencer Snitil, Compliance AssociateKeely Escalante, Operations SpecialistSteven Szikszay, Investment Advisor Representative, Portfolio AnalystTyler Anderson, Portfolio AnalystThomas Venuto, Portfolio AnalystJenna Diaz, Operations SpecialistClaire Cipolla, Operations Specialist


David J. Scranton


David J. Scranton, CLU, ChFC, CFP®, CFA®, MSFS, is an Amazon Bestselling Author, nationally recognized money manager, and founder of Sound Income Strategies, The Retirement Income Store®, Advisors’ Academy, and Scranton Financial Group. David Scranton is on a mission to reach 7 out of 10 Baby Boomers with the important message: When it comes to planning and saving for retirement, it’s all about investing for income.

With more than 30 years of experience, David has specialized in income generating investments for the past 20 years. Prior to that, he followed a typical business model focused on stock market-based investments. However, in 1999, while many on Wall Street believed the sky was the limit for stock market investors, David’s knowledge of history led him to believe something different.

It was at this time that David made the change to a business model focused on income generating investment options. As a result, David was able to help many of his clients avoid damaging losses during the two major market corrections we’ve experienced since the turn of the century.

Frequently invited to appear on CNBC, Bloomberg, and Fox Business, David Scranton is also the host of his own national TV show, The Income Generation, with new videos every Sunday on YouTube at 10am EST.


Rana Chander

Chief Technology Officer, Advisors' Academy Holdings
and Chief Operating Officer, Sound Income Strategies


Stephen Smith

Portfolio Trader


Eric Lutton

Chief Investment Officer

Eric began his career trading equity options on the floor of the Chicago Board Options Exchange in 1997 where he learned the power and protective attributes of derivative instruments. Shortly after leaving the Chicago trading pits for a trading floor at Conseco Capital, Eric worked with fixed-income veterans managing over $35 billion on behalf of institutional investors. After plenty of cold winters in the Midwest, Eric accepted an offer and moved to South Florida. Here, he worked for a boutique RIA firm, Levitt Capital Management, as an Equity and Fixed-Income Analyst.

He was later offered the role of Portfolio Manager/Analyst for Gibraltar Private Bank & Trust. During this time, Eric obtained a Chartered Financial Analyst designation from the CFA Institute. After many years on the “buy side” of the financial industry, Eric had the opportunity to work on the “sell side” at JVB Financial covering institutional and RIA clients for fixed-income securities.

Eric helps lead the investment strategy at Sound Income Strategies and works closely with David to ensure that our clients are meeting their investment goals while minimizing market turmoil and gyrations. His many years of experience in portfolio management and analysis help the Sound Income Strategies team determine what securities best meet the client’s risk tolerance and return expectations.


Charles Radlauer

Chief Compliance Officer

Charles first ventured into the Financial Services industry in 1997 when he worked as a Financial Advisor for Dean Witter. Charles enjoyed almost two decades of success on the retail side of the business with Dean Witter, as well as a few other firms, even while he transitioned to Compliance in 2010. Charles’ years of experience as an Advisor, coupled with his years of experience on the compliance side, have prepared him well for his current role of Chief Compliance Officer. In his spare time, Charles enjoys traveling, the mountains, and spending time with family and friends.


Eric Beyrich

Co-Chief Investment Officer, CFA, CFP

Eric Beyrich joined Sound Income Strategies as an Equity Portfolio Manager in 2020. Prior to joining SIS, Eric spent over 30 years as a fundamental value investor: 17 as an Analyst, 11 as a Portfolio Manager, and 3 as a Corporate Strategist. During that span, he was also a partner and Head of Marketing at KR Capital Advisors. Additionally, for the 8 years that he was Head of Equities at Loews Corporation, Eric's portfolios consistently outperformed the S&P 500. In September of 2021, he was named Co-Chief Investment Officer of Sound Income Strategies.

Eric holds a BA in Economics from Rutgers College, an MBA in Finance and International Business from NYU, and a Graduate Diploma in Financial Strategy from Oxford. He also holds the CFA and CFP designations.


Barry C. Wheeles

Director of Market Development

With more than 25 years of experience in the financial services industry, Barry C. Wheeles has a unique and diverse background that includes roles in the retail financial advisory side of the business, as well as the business development side, through his work expanding national territories and multi-state branch offices. Barry has held several sales leadership roles within H&R Block, Morgan Stanley, Zacks Investment Management, and Waddell and Reed. Barry has also helped develop the new financial services practices of career-changing professionals and has contributed to substantial growth of existing practices for several Barron’s Top 100 Advisors.

Barry possesses a strong background in financial analysis and growing national branch office footprints, with an emphasis in leadership, driving sales, recruiting, developing and launching top tier talent, as well as creating and exceeding daily/weekly/annual branch revenue goals.

Barry holds a bachelor’s degree in Business Administration with an emphasis in Finance and Banking from the University of Missouri in Columbia, and a Master’s of Business Administration from Baker University. Barry has also completed the Certified Financial Planner curriculum through the College of Financial Planning.

Barry has historically been a guest speaker on radio, television, podcasts, retail client seminars, and industry conferences. When he is not at work, Barry enjoys spending time with his family, sailing, and touring new locations on his sport bike.


Spencer Snitil

Compliance Associate

Spencer is SIS’ Compliance Associate. He assists Charles with all Compliance duties, runs audits of websites, and handles monthly and yearly paperwork for each IAR that SIS associates with.

Previously, Spencer was the Proofreader and Quality Assurance specialist for Advisors’ Academy, a sister company of SIS that solely focuses on annuities. His knowledge gained over the past three years working with AA has helped him greatly in his role, allowing him to gain a better understanding of what can and cannot be considered compliant and making his transition to Compliance extremely smooth.

He is currently studying to take his Series 65 exam in mid-April, which will further develop his Compliance and financial knowledge. When not at work, he enjoys working out, spending time with friends and family, and spoiling his dog Lucy and cat Piper.


Keely Escalante

Operations Specialist

Keely joined Sound Income Strategies in January of 2017. Continuously influenced and inspired by her older brother, who works in finance, she decided that the financial field was the most realistic place for her to utilize her sales and communication abilities. Past experience as a Junior Analyst in the fashion industry and managerial responsibilities in sports medicine have afforded Keely the skills needed to become a valued team member and resource for our advisors. She is currently studying Business and Finance at Palm Beach State College. Keely supports Eric with any operational issues. She also handles any questions Investment Advisor Representatives or clients might have regarding client services.


Steven Szikszay

Portfolio Analyst

After obtaining a Bachelor’s in Finance and Economics from Florida State University, Steven began his professional career as a plan administrator with a 401(k)-retirement planning company in Jacksonville, FL. As a plan admin, he provided administrative services including plan design, compliance oversight and testing, and government filing. Steven also spent 2 years with The Newport Group as an investment analyst on the Asset and Liability Management team. He played a key role in the execution of asset management strategies for corporate and institutional clients. Steven recently passed his Series 65 exam, and is now a certified Investment Advisor Representative with Sound Income Strategies.


Tyler Anderson

Portfolio Analyst

Tyler is a graduate of Western Michigan University with a bachelor of business administration in finance. He began his career in research for a financial publishing company, performing due diligence and in-depth research on a variety of publicly traded companies. This experience in asset classes, such as fixed income and equities, led him to join Sound Income Strategies as a Portfolio Analyst.


Thomas Venuto

Portfolio Analyst

A South Florida native, Tom graduated with a bachelor’s degree in finance from Florida Atlantic University. He then obtained his master’s degree in finance from the same institution. His studies focused on financial markets, financial modeling, and equities derivatives trading – knowledge he brought to Sound Income Strategies in 2021. Tom enjoys weightlifting, running, and reading.


Jenna Diaz

Portfolio Analyst

Jenna joined Sound Income Strategies in May 2021, bringing with her a passion for the world of finance. She previously worked as a legal assistant, acquiring skills needed to excel in her role as an Operations Specialist. She holds a bachelor’s degree in political science from Florida Atlantic University, having also studied business and economics, and recently acquired a master of business administration degree with a concentration in finance.


Claire Cipolla

Operations Specialist

Claire Cipolla, a graduate of Florida Atlantic University, also hold a master of business administration from Lynn University. Her experience in customer service has proven invaluable as an Operations Specialist at Sound Income Strategies. Outside of the office Claire spends her time with family and friends and she enjoys running and boating.

About Us

Sound Income Strategies is a Registered Investment Advisory firm specializing in the active management of income-generating portfolios. With our years of industry experience, we focus on helping maximize the value of your income portfolio and help you build a retirement plan that delivers dependable income, growth potential, and, most importantly, defense against damaging losses. As a Registered Investment Advisory firm, we honor our fiduciary responsibility. As spelled out in the U.S. Investment Advisers Act of 1940, our goal is to always act and serve in the best interest of our clients.

Experience & Credentials

Sound Income Strategies was founded as a Registered Investment Advisory firm by David Scranton (CLU, ChFC, CFP®, CFA, MSFS) and is registered with the U.S. Securities and Exchange Commission. With a central office in Florida, Sound Income Strategies serves clients nationwide and is comprised of a team of investment management specialists with advanced training and experience with income-based investment strategies that emphasize income first and growth second.

With over 30 years of experience in the financial services industry, Sound Income Strategies Founder David Scranton (CLU, ChFC, CFP®, CFA, MSFS) is one of America’s leading independent financial advisors. Early in his career, Scranton “followed the crowd” with a business model that focused heavily on stock market-based investments. However, after years of independent research into stock market history, Scranton anticipated the onset of a new long-term secular bear market cycle in 1999. Armed with that knowledge, Scranton stopped following the crowd and changed his business model to one he felt would better serve his clients and protect their portfolios in the decades ahead. Since that time, Scranton and advisors he has mentored have helped thousands of clients avoid devastating financial losses and build dependable retirement plans using primarily conservative income-generating saving and investment strategies.