David J. Scranton

About Our Founder

Sound Income Strategies, LLC was founded in 2014 by David J. Scranton, CLU, ChFC, CFP®, CFA, MSFS.

David has been recognized during his 30 years in the industry as an advisor who is particularly protective of his clients’ assets. For the past 20 years, he has specialized in the universe of income-generating savings and investment strategies.

David is invited to share his insights on the financial markets on CNBC, Bloomberg, Fox Business, and other news outlets. In 2016, David started his own show, The Income Generation, which debuts new episodes every Sunday at 10:00 AM on The Income Generation's YouTube channel. David is also the founder of Scranton Financial Group, Advisors’ Academy, The Retirement Income Store®, and the Scranton Academy for Financial Education (S.A.F.E.), a not-for-profit educational foundation.

David has personally selected and trained hundreds of advisors from across the country through ongoing personal coaching in a variety of innovative, market-proven systems encompassing every aspect of the business. David’s team of franchised Income Specialists, that are affiliated with Sound Income Strategies, LLC, is standing by to help you build a retirement plan that delivers consistent income, growth potential, and – most importantly – defense against damaging losses.

If you are an Investment Advisory Representative and are interested in joining our network of advisors nationwide, click here, or if you are a Registered Investment Advisory firm and are interested in our fixed income model for your clients, click here.

*If David Scranton is unavailable, we will offer you a hand-selected Sound Income Strategies-registered or affiliated Income Specialist in your area to answer your questions.

Experience & Credentials

Sound Income Strategies, LLC was founded as a Registered Investment Advisory firm by David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) and is registered with the U.S. Securities and Exchange Commission. With a central office in Florida, Sound Income Strategies, LLC serves clients nationwide and is comprised of a team of investment management specialists with advanced training and experience with income-based investment strategies that emphasize income first and growth second.
With over 30 years of experience in the financial services industry, Founder David J. Scranton is a seasoned independent financial advisor. Early in his career, David “followed the crowd” with a business model that focused heavily on stock market-based investments. However, after years of independent research into stock market history, David foresaw the possibility of a new long-term secular bear market cycle in 1999. Armed with that knowledge, David stopped following the crowd and changed his business model to one he felt would better serve his clients and help protect their portfolios in the decades ahead. Since then, David and the advisors he has mentored have helped thousands of clients avoid financial losses and build dependable retirement plans using primarily more conservative, income-generating saving and investment strategies.

Books by David J. Scranton


David wrote and self-published his first book, Stop the Financial Insanity: How to Keep Wall Street’s Cancer from Spreading to Your Portfolio, in 2011. He then became an Amazon Bestselling Author when he wrote Return on Principle: 7 Core Values to Help Protect Your Money in Good Times and Bad. His most recent book, The Retirement Income Stor-e!: The Story behind the Launch of The Retirement Income Store, outlines how to properly make the shift to Investing for Income ahead of retirement.

Praise for David J. Scranton's Books:

Armed with insights gained from a lifetime of study of stocks and investment alternatives, David Scranton offers perspectives investors should not ignore in these turbulent times where so many of the ‘old rules’ are being obliterated.

Steve Forbes

David is an important thought leader; always worth the read.

Peter Morici

I’ve been pleased to know Dave for a couple years. I’ve also been with him on The Income Generation and I’m wiser for it. He has a more rational approach to investing – one that relies on facts and historical market dynamics, not frenzy. Dave understands that investors aren’t all the same. Not everyone is looking for the chance at some fantasy 1,000% gain. Most investors want a reasonable chance at success while limiting their downside risk. Dave gets that.”

Dan Gainor

The Income Generation TV Show

TIG Logo w Dave

The Income Generation releases new videos every Sunday at 10 AM on our YouTube channel. Be sure to subscribe for all the latest videos, featuring interviews with nationally renowned financial celebrities.

The Income Generation isn’t just another show about retirement planning or the financial markets. It’s a show that tackles the challenges and concerns unique to hardworking Americans near retirement or already retired who need to know how to best protect their money and generate income in today’s uncertain economic climate.

With guests that have included Steve Forbes, Peter Morici, and Mohamed El-Erian, David J. Scranton cuts through the media hype, debunks popular myths, and exposes the financial planning secrets Wall Street doesn’t want you to know.

View more information about the show below: