New Book: Protecting Your Principle and the Coming Crash

David J. Scranton talks about his new book “Return on Principle” to an audience at the book’s  launch in Ft.Lauderdale in late August.

David J Scranton

David J. Scranton is on a mission. The seasoned market analyst and financial advisor’s recently published book has a title that says it all: “Return on Principle: Seven Core Values to Help Protect your Money in Good Times and Bad.” And, the book lives up to its promise.

No stranger to the financial arena, you’ll find 17 letters following Scranton’s name –CLU, ChFC, CFA, CFP and MSFS. But what you might not know, is that he also has a degree in mathematics. Add that extra bonus bit of education into the fold and it likely has given this investment pro a leg-up when it comes to analyzing and understanding the markets, corporate America and the ins and outs of the numerous products offered investors.

During his career spanning more than 30 years, Scranton has been recognized as a respected market analyst and is a frequent guest on a broad array of national TV business programs. Additionally, he is the founder of Sound Income Strategies, a registered investment advisory firm, and Advisors’ Academy, training and marketing organization for financial advisors.

More importantly, as one of the guests at his recent book launch in Fort Lauderdale, said, “ David knows his stuff plus he’s a nice guy.” Continue reading

Scranton Press Release

Leading Market Analyst Tells CNBC Why the Fed’s Short-Term Rate Launch May Be Doomed to Return to the Launching Pad

Fort Lauderdale, Fla. – When the Federal Reserve finally raised short-term interest rates from zero to a quarter-percent on Wednesday (Dec. 16), one of the market analysts contacted by the media was Sound Income Strategies Founder David Scranton. Scranton has been on record since last year saying that if the Fed raised rates at all in 2015, it would only be by a fraction of a percent because that was their only option. Following Wednesday’s announcement by Fed Chairman Janet Yellen, Scranton appeared on CNBC’s Closing Bell to explain why he believes the Fed’s plan for gradually increasing rates further in the next two years is hampered by many of the same factors that played into his original forecast.

Continue reading

Press Release: Sound Income Strategies Founder Says Fed’s Decision on Interest Rates is No Surprise, and Further Evidence of a ‘New Economic Normal’

Fort Lauderdale, Fla. – Will she or won’t she? Federal Reserve Chairman Janet Yellen finally answered the most debated question in the financial world on Thursday (Sept. 17) when she and the Fed voted to keep short-term interest rates at record, near-zero levels. The decision came as no surprise to leading market analyst, CFA and Sound Income Strategies founder David Scranton, who has argued for months that the Fed couldn’t impose a rate hike without panicking Wall Street and further hampering the country’s already painfully sluggish economic recovery. In a statement Thursday, Scranton said the Fed’s decision lends further evidence to his belief that permanently low interest rates may be part of the U.S. economy’s “new normal.”

Continue reading

David Scranton on Bloomberg


There are no warranties implied.
Sound Income Strategies, LLC is a registered investment adviser located in Rye, New York. Sound Income Strategies may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Sound Income Strategies’ website is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of Sound Income Strategies’ website on the Internet should not be construed by any consumer and/or prospective client as Sound Income Strategies’ solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Sound Income Strategies with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Sound Income Strategies, please contact the state securities regulators for those states in which Sound Income Strategies maintains a registration filing. A copy of Sound Income Strategies’ current written disclosure statement discussing Sound Income Strategies’ business operations, services, and fees is available at the SEC’s investment adviser public information website – or from Sound Income Strategies upon written request. Sound Income Strategies does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Sound Income Strategies’ web site or incorporated herein, and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

CNBC – How the EU impacts the Fed rate hike

David Scranton, CEO of Advisors Academy, discusses how Europe’s stimulus is affecting the Federal Reserve’s decision to raise rates.